Modanisa Net Profit Calculation: Returns, Commission and Currency

On Modanisa, net profit is not just commission subtracted from product cost. Two characteristics of the channel set the math apart from Trendyol: first, the return rate is high in the fashion/modest-wear category, and second, a large share of sales happen internationally and often in a non-TL currency. In this article we gather, from a seller's point of view and step by step, how Modanisa commission works, the VAT stacked on top of it, how return cost erodes your margin, the shipping and withholding items, and the impact of multi-currency sales on profit.

Why is net profit calculated differently on Modanisa?

When you sell a t-shirt for 660 TL you do not keep 660 TL. Three items take the difference: commission (and the VAT on top), logistics/shipping, and tax items (sales VAT + 1% withholding). What makes Modanisa special is two added risks on top of these:

• Returns: in fashion, when size, cut, fabric, or color does not meet expectations, returns come often. Even if a return brings the commission back, it does not bring back shipping and handling cost — so every return takes a share of the profit of your remaining sales.
• Multi-currency: an international order may occur in a different currency while the payout is converted to TL. The exchange rate moves between the moment of sale and the moment of payment; that difference is written straight into your margin.

If these two items are ignored, a single order's profit looks "good," but the store's real profit comes out well below it. To read net profit correctly, you must first place commission, then the return burden, in the right spots.

Modanisa commission: the 10–30% range and the VAT on top

First truth: Modanisa does not publish its category commissions as a single fixed public table. The exact rate that applies to your store varies by product group, supplier agreement, and any campaign arrangements, and it is shown on the commission/agreement screen inside the Modanisa Supplier panel. In practice, in fashion and modest-wear categories the rates roughly range between 10% and 30%; this is a reference range — it points you in the right direction but does not replace your panel.

Second, critical truth: the commission rate is applied to the VAT-excluded sale base, and a separate 20% VAT is then added on top of the resulting commission amount. So the real amount deducted from your payout is higher than what you get by applying the rate directly to the price tag. Sellers coming from Trendyol's "commission is calculated from the VAT-inclusive price with no VAT added" model stumble exactly here.

Short rule: on Modanisa, commission amount = VAT-excluded base × category rate, and what is deducted from your payout is commission amount × 1.20. Applying the rate directly to the VAT-inclusive price and saying "this much is deducted" understates the real deduction.

Step-by-step commission example

Say you sell a dress to the customer for 660 TL and the 10% VAT common in apparel applies. The VAT-excluded base is 600 TL. Let your category commission be 25%:

• Commission amount: 600 × 25% = 150 TL
• VAT on commission: 150 × 20% = 30 TL
• Total commission deducted from payout: 180 TL

If you mistakenly applied the rate to 660 TL you would get 165 TL, then forgetting the VAT you would work with a figure lower than the real 180 TL; at different VAT rates the math would break entirely. The correct approach is always to start from the base. Instead of doing these two steps by hand, enter the price, VAT rate, and category into the Modanisa commission calculator and let the commission and its VAT be separated automatically.

High return rate in fashion: the real margin killer

In fashion and modest-wear, returns are far more common than in electronics — the size does not fit, the fabric does not meet expectations, the color does not look like it did on screen. The problem: when a return completes, the commission comes back in most scenarios, but outbound shipping, return shipping, packaging, and handling do not. If the item comes back defective or worn, the entire cost stays with you. So a return does not just zero out that order's profit; with its sunk cost it also takes a share of other sales' profit.

A return is not a single-order problem but a store problem: if 20 of every 100 sales come back as returns, the sunk cost of those 20 returns is spread across the remaining 80 sales and drags down the real profit of every successful sale.

Let's put return cost into numbers

Continuing with the dress above. Say the items that do not come back on a return are: outbound shipping 60 TL, return shipping 60 TL, packaging/handling 10 TL → 130 TL sunk cost per return (the commission came back, these did not). Let your return rate be 20%:

• 20 of every 100 orders return → 20 × 130 = 2,600 TL sunk cost
• This burden spreads over the 80 orders that stick → 2,600 ÷ 80 ≈ 32.5 TL extra cost / successful sale

So even if you say "I made 94 TL on a single order," once you spread the return burden your real profit per successful sale drops to ~61.5 TL — roughly a one-third erosion. If the return rate climbs to 30%, the erosion gets even harsher. That is why you should build your Modanisa price not on the no-return scenario but on the effective margin that includes the return burden. To see the sunk items per return with your own figures, use the return cost calculator.

Step-by-step net profit calculation

Now let's combine all items into one example. The figures are illustrative; they change with your own costs and rates.

Note: sales VAT (60 TL) and commission VAT (30 TL) offset each other on your return; here, to keep the cash flow simple, we worked from the sale base. Still, the commission VAT leaves as cash on payout day, so it must be in the calculation. Instead of running all these lines by hand, enter your price, cost, category, and return rate into the Modanisa profit calculator and let commission, commission VAT, shipping, and withholding be subtracted automatically, and let it reverse-calculate the price you need to sell at for your target margin.

Shipping, VAT, and multi-currency (international sales)

Shipping

If you use contracted shipping, the shipment fee varies by desi, carrier, and any campaign, and it is deducted from your payout; if you use your own contracted shipping, you receive the invoice directly from the carrier. On international shipments, shipping and customs/processing items can be markedly higher than domestic — on a low-priced item, shipping is often larger than the commission; price accordingly.

VAT

In apparel/textiles the VAT rate is usually 10% but can vary by product group; on top of the commission, in any case a 20% VAT is added. On sales made abroad, VAT specifics such as the export exemption may come into play — this depends on your own tax situation, so clarify it with your accountant. To see the VAT side as a whole, the e-commerce VAT guide will help.

Multi-currency (non-TL sales)

Modanisa's international weight means a sale may occur in a non-TL currency while the payout is later converted to TL. There are two risks here: the exchange-rate difference between the moment of sale and the moment of payment, and conversion/transaction deductions. If the rate moves in your favor it is extra gain; against you, it writes a loss to your margin. In your own payout breakdown, verify which currency the amount appears in and at which rate it was converted to TL from your Modanisa Supplier panel; a generic assumption will not be correct for every store.

Withholding and other deductions

On marketplace sales, the intermediary platform withholds 1% of the VAT-excluded sale amount as income tax withholding and pays it to the tax office (Law No. 7524, since 2025). On a 660 TL (VAT-included, 10%) sale, the base is 600 TL and the withholding is 6 TL. This is not an extra tax; it is a prepayment offset against your income/corporate tax at year end — but it leaves your cash flow today, so include it in your payout calculation. For the details, see the e-commerce withholding tax calculator.

Beyond these, depending on the services your store uses, marketing/storefront fees, fixed service items, or return processing fees may appear as separate lines on your payout breakdown. Read which ones apply to you from the account statement in the Supplier panel; rather than assuming, look at the line name in the statement.

Where is it more profitable to sell the same item?

Modanisa's commission and return tendency can produce a different picture when compared with selling the same item on another marketplace. On a high-return fashion item, the effective margin can drop even on a channel whose commission looks lower. To see this decision on a single screen, put channels side by side at the same price and cost with the marketplace profit comparison tool. To deepen channel selection, the articles which marketplace is more profitable and multi-marketplace sales strategy are a natural continuation of this calculation.

Three frequently asked questions

Is VAT added to Modanisa commission?

Yes. On Modanisa, category commission is applied to the VAT-excluded base, and a separate 20% VAT is then added on top of the resulting amount. The total deducted from your payout is 1.20 times the commission amount. Factor in this difference before using the rate as-is.

If there is a return, does the commission come back?

When the return completes, the commission refund appears on the payout breakdown in most scenarios. However, outbound/ return shipping and any processing fees do not come back; if the item returns defective, the cost stays with you too. So a return zeroes out the commission but does not fully zero out the cost — in fashion, this difference is profit's biggest hidden enemy.

Where do I see my own exact commission rate?

In two places: the commission/agreement screen in the Modanisa Supplier panel (the rate in the contract) and the actual commission line on your payout breakdown (what was actually deducted). If the two do not match, there is either a campaign-period arrangement or an error — in both cases it is worth querying the statement line.

Knowing the rate is not enough — you must track returns and deductions

On Modanisa, net profit is sensitive to the return rate and currency movement more than to commission; and you only see the actual deduction on your payout breakdown. Verimle, once you track your sales, reads the real deductions of every order (commission, commission VAT, shipping, service and marketing fees, withholding) from the breakdown, spreads returns across the calculation, derives net profit per product, and alerts you when a deduction is larger than expected. For a deduction it judges unfair, it prepares a dispute draft; it does not automatically bring the money back, but it shows what was over-deducted and why, with evidence in hand. Instead of memorizing the reference table, let the system track the deductions and return burden; to start, test your first product with the Modanisa profit calculator.

One final reminder: the commission, return, and currency-impact items in this article are illustrative — Modanisa's commission rate, return conditions, and currency impact change with your contract and the period. The calculation here is an example; it does not replace your own contract or payout breakdown. Verify the exact commission rate that applies to you from the official source, the commission/agreement screen on the Modanisa Supplier panel — and to calculate net profit with your own price, cost, and return rate, use the Modanisa profit calculator. This guide was reviewed on July 18, 2026.