The marketplace seller's profit guide
Payouts, deductions, commission, buybox, real net profit — data-driven guides for the seller who manages the money on the marketplace.
July 18, 2026 · 8 min read
How to Respond to Negative Reviews on Trendyol
How to respond to negative reviews on Trendyol: violation-point risk under the Good Trade System, the boilerplate-reply trap, scenario-based response templates, and how to prioritize reviews.
Read moreJuly 18, 2026 · 9 min read
E-Commerce Inventory Management Across Channels
How to manage e-commerce inventory: ABC analysis, safety stock and reorder points, FIFO, stock turnover, and the part that actually breaks sellers — multi-channel stock sync across 10 marketplaces from one pool.
Read moreJuly 18, 2026 · 9 min read
How to Reduce Your E-Commerce Return Rate: 10 Profit-Saving Methods
How to reduce your e-commerce return rate: 10 practical methods — accurate descriptions, size guides, realistic photos, solid packaging, quality control — and why returns quietly erode profit.
Read moreJuly 18, 2026 · 8 min read
How to Calculate China Import Costs (CIF + Duty + VAT)
Step-by-step China import cost calculation: CIF (goods + freight + insurance), customs duty of 5–48%, import VAT, and the freight/desi items. A worked example takes you from real unit cost to sale price and margin.
Read moreJuly 18, 2026 · 9 min read
Dropshipping on Trendyol: Is It Legal and How to Do It?
Is dropshipping (stockless selling) on Trendyol legal, and how do you do it? Who issues the invoice, the 24-hour shipping rule and store rating, return liability, stock sync, and real profit — from a seller's point of view.
Read moreJuly 18, 2026 · 9 min read
Which Marketplace Has the Lowest Commission? (2026)
Which marketplace has the lowest commission? Compare the 2026 commission bands of 10 marketplaces in one table and see why the lowest commission is not the same as the highest profit once shipping, service, and withholding are counted.
Read moreJuly 18, 2026 · 8 min read
Çiçeksepeti Commission Rates by Category (2026)
Çiçeksepeti commission rates for 2026: approximate ranges by category, the 20% VAT added on top of commission, the 1.5% secure-payment fee, and how the net payout works — from a seller's view, with a verify-in-panel note.
Read moreJuly 18, 2026 · 10 min read
What Is Micro-Export and How to Do It (2026)
What micro-export is and how to do it: 2026 weight and value limits, how the courier files the ETGB on your behalf, the VAT-free invoice and VAT-refund link, and getting paid with Payoneer/Wise — step by step for sellers.
Read moreJuly 18, 2026 · 9 min read
How to Shoot Product Photos with Your Phone at Home
Professional product photos at home with your phone: daylight and softbox setup, white background, the right angle, camera settings and free editing steps — plus how bad images hurt your return rate and search visibility.
Read moreJuly 18, 2026 · 10 min read
2026 E-Commerce Campaign Calendar
The 2026 e-commerce campaign calendar: special days from Valentine's to 11.11 and Black Friday in one table, with margin-safe preparation steps and a discount planning guide for each period.
Read moreJuly 18, 2026 · 10 min read
How to Sell on Amazon: Seller Account Setup Guide
How to sell on Amazon from scratch: Individual vs Professional plan, the documents you need to open a seller account, video identity verification, choosing FBA vs FBM, commission and payout timing.
Read moreJuly 18, 2026 · 9 min read
How to Become a Hepsiburada Seller (2026)
How to become a Hepsiburada seller: application steps, seller types (Standard, Women Entrepreneur, HepsiTürkiye), required documents, approval timeline, and the commission reality behind the free store.
Read moreJuly 18, 2026 · 10 min read
Importing Products from China: Customs and Tax Guide
A 2026 guide for sellers importing products from China: the personal micro-import value threshold, the HS/GTIP code, restricted goods, sea vs air freight, the customs broker, and turning your sourcing cost into a real landed product cost.
Read moreJuly 18, 2026 · 9 min read
Can You Sell on Marketplaces Without a Company?
Can you sell on marketplaces without a company, using only your ID? Which platforms allow it, where the tax-exemption limit sits, and how retroactive tax liability and penalties work — from a seller’s view.
Read moreJuly 18, 2026 · 9 min read
Home-Based E-Commerce Tax Exemption in Turkey (2026)
Home-based e-commerce tax exemption in Turkey for 2026: the GVK 9/10 tradesperson exemption conditions, the current revenue ceiling, the mandatory commercial bank account, the 4% (2% with employees) withholding, and how to get the exemption certificate.
Read moreJuly 18, 2026 · 9 min read
How to Switch to e-Invoice for Marketplace Sellers
e-Invoice switch for marketplace sellers: the 3 million TL e-Fatura and 500 thousand TL e-Arşiv revenue thresholds, financial seal vs e-signature, GİB portal activation, integrator selection, and why B2C sellers mostly issue e-Arşiv.
Read moreJuly 18, 2026 · 10 min read
What Is Dropshipping and How to Start It in Turkey
What dropshipping (stockless selling) is, whether it is legal in Turkey, tax and company requirements, a step-by-step start, finding suppliers, and the thin-margin trap — a seller’s guide to starting by seeing your real unit profit.
Read moreJuly 18, 2026 · 11 min read
How to Start E-Commerce from Scratch: Step-by-Step Guide
How to start e-commerce from scratch: niche and product selection, company vs. tax exemption, marketplace choice, virtual POS, shipping, pricing, and profit tracking — a from-zero starter guide for 2026.
Read moreJuly 18, 2026 · 9 min read
The Real Effect of a Discount on Your Margin: Why a 10% Cut Can Halve Your Profit
The real effect of a campaign discount on your margin: how a small-looking cut erodes profit disproportionately, break-even price = cost/(1−commission), why the marketplace commission is charged on the discounted price, and the volume math behind joining a campaign.
Read moreJuly 18, 2026 · 10 min read
What Is Inventory Turnover and How Is It Calculated? (Formula + Example)
What is inventory turnover, and how do you calculate the turnover ratio and days inventory outstanding (DIO)? A step-by-step example using COGS and average inventory, the risks of low/high turnover, an ideal range for marketplace sellers, and how to clear dead stock.
Read moreJuly 18, 2026 · 10 min read
What Is ACoS and What Is a Good ACoS? Its Link to ROAS and the Break-Even Math
What is ACoS, how does it differ from ROAS, and what is a good ACoS? Formulas, a numeric example (spend + revenue → ACoS/ROAS), the break-even ACoS = net margin rule, an Amazon–Trendyol comparison, TACoS, and the logic of a high ACoS during a product launch.
Read moreJuly 18, 2026 · 10 min read
How to Calculate Product Cost (COGS / Landed Cost)
Real unit cost is not just the purchase price. How to allocate freight, packaging, customs, labor, and hidden import items into unit COGS; why input VAT does not belong in COGS, and how a wrong cost breaks your profit math.
Read moreJuly 18, 2026 · 10 min read
What Is the Break-Even Point? How to Calculate It in E-Commerce
What the break-even point is and how to calculate it in e-commerce: fixed vs. variable costs, unit contribution margin, break-even units and revenue, how marketplace commission enters the formula, and what happens when contribution margin is negative.
Read moreJuly 18, 2026 · 9 min read
Pazarama Commission Rates 2026: Category by Category, VAT and Service Fee
Pazarama commission rates 2026: reference rates by category, the 20% VAT added on top of commission, the per-shipment service fee, the Women Entrepreneur 0% exception, and the settlement period.
Read moreJuly 18, 2026 · 10 min read
Net Profit on Pazarama 2026: Commission, Service Fee and All Deductions
How net profit is calculated on Pazarama: commission (base + 20% VAT), the per-shipment service fee of 4.75 TL + VAT, shipping, 1% withholding tax and VAT payable — with a step-by-step example.
Read moreJuly 18, 2026 · 10 min read
Modanisa Net Profit Calculation: Returns, Commission and Currency
How to calculate net profit on Modanisa correctly: the 10–30% commission range plus 20% VAT on top, how fashion's high return rate hits your margin, shipping, withholding, and the multi-currency (international) note — with a step-by-step example.
Read moreJuly 18, 2026 · 10 min read
Net Profit on idefix 2026: Commission, Shipping, and Margin on Low-Priced Items
How to calculate net profit on idefix: the 20% VAT added on top of commission, desi-based shipping, 1% withholding and VAT payable — plus a step-by-step example of how sensitive margin is to shipping on low-priced items like books and hobby goods.
Read moreJuly 18, 2026 · 9 min read
How to Calculate Net Profit on PTT AVM (2026 Step-by-Step Example)
PTT AVM net profit calculation: commission (VAT-excluded base + 20% VAT), shipping, 1% withholding tax, VAT payable and product cost in one worked example. Does the lower commission really reach your profit?
Read moreJuly 18, 2026 · 10 min read
Amazon Net Profit Calculation 2026: What Actually Lands in Your Pocket per Sale?
What actually lands in your pocket on an Amazon Türkiye sale? Commission (base + 20% VAT), FBA vs your own shipping, 1% withholding, VAT payable, and product cost — with a step-by-step net profit example.
Read moreJuly 18, 2026 · 9 min read
Hepsiburada Payout and Settlement Terms 2026: When Do I Get Paid?
When does your money land on Hepsiburada? Payout and settlement-term logic, reading your settlement report, commission and deductions, and cash-flow planning.
Read moreJuly 18, 2026 · 10 min read
Multi-Marketplace Selling Strategy: One Stock Across Trendyol + Hepsiburada + Amazon (2026)
Multi-marketplace selling strategy for 2026: marketplaces are a portfolio, not rivals. A second and third channel with the same stock and content, when to launch, stock and price sync, operational load, and per-channel profit tracking.
Read moreJuly 18, 2026 · 10 min read
Which Marketplace Is More Profitable? Trendyol, Hepsiburada, Amazon, n11 (2026)
Which marketplace is more profitable? Why lining up raw commission rates is misleading — the VAT model difference, the same-base method (VAT-inclusive total deduction / sale), category and shipping factors, and a clear decision framework.
Read moreJuly 18, 2026 · 10 min read
Becoming a Seller on Çiçeksepeti: Commission, Profit and a Getting-Started Guide (2026)
Becoming a seller on Çiçeksepeti: how to start, the wide category-based commission range, the 20% VAT added on commission, perishable-product and return risk, the Valentine’s/Mother’s Day dynamic, and the real profit calculation.
Read moreJuly 18, 2026 · 9 min read
n11 Commission Rates 2026: Category by Category and Extra Fees
n11 commission rates 2026: approximate ranges by category, the 20% VAT added on top of commission, extra service and marketing fees on your payout, and the settlement period.
Read moreJuly 18, 2026 · 10 min read
What Is Amazon FBA? How to Calculate Cost and Profit (2026)
What is Amazon FBA and how does it differ from FBM? We break down referral, fulfillment and storage fees and calculate a product’s net profit step by step.
Read moreJuly 18, 2026 · 10 min read
Amazon Türkiye Commission Rates (Referral Fee) 2026
Amazon Türkiye commission = referral fee. Approximate rates by category, the 20% VAT added on top, the minimum fee, and how it differs from FBA. A clear guide for sellers.
Read moreJuly 18, 2026 · 10 min read
Hepsiburada Commission Rates 2026: Category by Category and the Real VAT-Inclusive Deduction
Hepsiburada commission rates 2026: approximate ranges by category, the 20% VAT added on top of commission, what you keep on a 100 TL sale, and how it differs from Trendyol’s VAT-inclusive model.
Read moreJuly 18, 2026 · 9 min read
How to Find the Money Leaking on Trendyol: 3 Leak Points (2026)
On Trendyol money leaks from three separate places, not one: excess deductions, products sold at a loss, and ads below breakeven. How to measure each separately, track what comes back, and plan your cash flow — step by step.
Read moreJuly 18, 2026 · 9 min read
How to Issue an Invoice for Trendyol Sales (e-Archive Guide)
In Trendyol sales, who issues the invoice, to whom, and for what amount? The e-Archive vs. e-Invoice distinction, the VAT-inclusive sale price rule, the return invoice and expense voucher flow, automated invoicing via integrators, and the invoicing mistakes sellers make most often.
Read moreJuly 18, 2026 · 10 min read
Trendyol Profit Tracking Tools Compared (2026)
Verimle, SellBox, Sopyo, Roketfy, TPro360 and Excel — five tools plus manual tracking compared honestly across six criteria: profit tracking, payout reconciliation, repricing, Buybox, AI analysis and price. Which one fits which seller?
Read moreJuly 18, 2026 · 9 min read
The Real Cost of Opening a Trendyol Store (2026)
Registering on Trendyol is free — running the business is not. Company setup, accountant, inventory capital, a shipping-and-return buffer and an ad budget, line by line; a first-month simulation for a 50-product boutique and the hidden per-sale deductions.
Read moreJuly 18, 2026 · 9 min read
How to Offset the 1% E-commerce Withholding Tax (Credit It Against Your Taxes)
The 1% e-commerce withholding tax that Trendyol and other marketplaces deduct is not lost money, it is an advance tax payment. Learn the tax base (excluding VAT), how it is credited against advance income tax, a 1 million TL revenue example, and the refund process when withholding exceeds your tax.
Read moreJuly 18, 2026 · 9 min read
Trendyol vs. Hepsiburada From a Seller's Eyes (2026)
We compare Trendyol and Hepsiburada from a seller's perspective: traffic, commission structure, shipping and operations, payout terms, API maturity. The takeaway: they are not rivals but a portfolio — when to launch on a second marketplace, and why profit tracking is essential on both.
Read moreJuly 18, 2026 · 9 min read
Sole Proprietorship or Limited Company for E-commerce? (For Trendyol Sellers)
A sole proprietorship vs. limited company comparison for Trendyol sellers: the difference in setup and monthly cost, bracketed income tax (15–40%) vs. corporate tax (25%) plus dividend withholding tax, the young-entrepreneur exemption, and a decision framework for which structure makes sense when.
Read moreJuly 18, 2026 · 8 min read
Which Trendyol Shipping Carrier Is Cheapest? (2026 Tier Comparison)
A comparison of Trendyol's contracted carriers: PTT/TEX are usually cheapest. Sample 1/2/5-desi rates, the 200 and 350 TL thresholds, and advantageous versus standard tiers.
Read moreJuly 18, 2026 · 9 min read
Should I Join a Trendyol Campaign? Decide With a Profit/Loss Calculation
Before you tap 'join' on a campaign invite, run the numbers: the discount comes out of your price, while commission is charged on the discounted VAT-inclusive amount. On the same product, a 10% discount wipes out more than half your profit and a 25% discount pushes you into a loss. Break-even discount and a decision checklist.
Read moreJuly 18, 2026 · 8 min read
You Got a Trendyol Reconciliation Email: What to Check, What to Approve
What does a Trendyol current-account reconciliation email mean? A pre-approval checklist: statement lines, deduction items, return offsets, period shifts — and how to dispute a discrepancy.
Read moreJuly 18, 2026 · 9 min read
Trendyol API Changes in 2026: Field Renames, the V2 Migration, and the August 10 Deadline
A 2026 guide to the Trendyol API: April's orders field renames (old to new table), the 1-month history limit, the 10,000-record cap, and the Product V1 services shutting down on August 10.
Read moreJuly 18, 2026 · 9 min read
How to Read Your Trendyol Account Statement (Debit/Credit Guide)
What do Debit and Credit mean on a Trendyol account statement? Reading sale, return, commission and shipping-invoice lines plus end-of-month bank reconciliation — in a seller's language.
Read moreJuly 18, 2026 · 8 min read
How Much Does One Return Really Cost a Trendyol Seller?
The cost of a Trendyol return line by line: outbound + return shipping, commission refund, service fee, repackaging and unsellable returns. On a ₺300 product about ₺230 per return; a monthly loss table at a 20% return rate.
Read moreJuly 18, 2026 · 9 min read
What Should Your ROAS Be on Trendyol? The Break-Even ROAS Calculation
What should your ROAS be on Trendyol? The only correct answer: break-even ROAS = 1 ÷ net margin. Build a realistic margin with commission, shipping, service fee and product cost, plus 3 category examples and the ACOS↔ROAS conversion.
Read moreJuly 18, 2026 · 9 min read
Why Did I Lose the Trendyol Buybox? A 10-Point Diagnostic Checklist (2026)
Why isn't the Buybox mine? Price, rating, dispatch time, stock, campaign, new competitor: find the real reason with a 10-point diagnostic checklist — each item tells you exactly how to check it.
Read moreJuly 18, 2026 · 8 min read
Trendyol Payment Holds: Why They Happen, How Long They Last, What to Do
Is your Trendyol payout on hold? How a hold differs from a normal payment term, the commonly observed causes (documents, review, return rate) and a step-by-step path to resolution.
Read moreJuly 18, 2026 · 10 min read
Why Was My Trendyol Payout Short? 9 Common Reasons (2026)
Did your Trendyol payment land lower than expected? We walk through 9 reasons — commission, return offsets, shipping invoices, penalties, holds and double deductions — plus how to diagnose each one on your account statement.
Read moreJuly 18, 2026 · 8 min read
Is Trendyol Commission Calculated on the VAT-Inclusive Price? (2026)
The clear answer: Trendyol commission is calculated on the VAT-inclusive sale price. A 500 TL example shows the margin miscalculation of sellers who use the VAT-exclusive base, the payout formula, and where VAT belongs in your profit math.
Read moreJuly 18, 2026 · 9 min read
What Sells on Trendyol? A Guide to Finding Profitable Products (2026)
What should you sell on Trendyol, and how do you find a profitable product? Choose products using five criteria: demand, competition, commission, shipping/desi and margin. A bestseller is not always profitable: we show a low-commission thin-margin product versus a high-commission high-margin product side by side, with the numbers.
Read moreJuly 18, 2026 · 8 min read
How to Advertise on Trendyol: A ROAS and Budget Guide (2026)
Trendyol ad types, product-ad setup steps, ROAS and break-even ROAS logic. We show the profit impact of advertising with real numbers: break-even ROAS = 1/margin; below this line, ads grow revenue but quietly burn profit.
Read moreJuly 18, 2026 · 8 min read
How to Raise Your Trendyol Store Score (2026 Guide)
How is the Trendyol store score calculated, which metrics affect it, and how do you raise it? We explain, with concrete steps, how on-time shipping, return rate, customer satisfaction, and response speed shape your score and your Buybox.
Read moreJuly 18, 2026 · 8 min read
VAT Guide for E-commerce: For Trendyol Sellers (2026)
The 2026 VAT rates, the output VAT − deductible VAT = payable VAT logic, and most importantly: how VAT flows into your Trendyol payout and how you place it in your profit calculation.
Read moreJuly 18, 2026 · 7 min read
Trendyol Payment Terms 2026: When Do I Get Paid?
When does your money land on Trendyol? Category-based 7-28 day payment terms, the Wednesday-calculation / Thursday-payout cycle and the cost of the early payment system — with a concrete example.
Read moreJuly 18, 2026 · 7 min read
What Is Trendyol Repricing (Automated Pricing)? A Margin-Protected Guide (2026)
What is Trendyol repricing, and how did the Turkish Competition Authority's 2024 decision change automated pricing? Undercutting is not repricing: margin-protected repricing never drops below your floor price. We show the selling-at-a-loss trap with real numbers.
Read moreJuly 18, 2026 · 8 min read
Trendyol Shipping Fees 2026: Desi Table and Bracket System
Trendyol 2026 shipping fees: the 0-199.99 TL and 200-349.99 TL tiers, advantageous/standard carrier rates and desi calculation. A current shipping-cost guide for sellers.
Read moreJuly 18, 2026 · 8 min read
The Trendyol Return Process: A Seller's Cost and Rules Guide (2026)
Who pays the shipping fee on a Trendyol return, how does the process work, and which returns can a seller dispute? We use a scenario table to show the two-way shipping cost of a return and how your return rate erodes profit.
Read moreJuly 18, 2026 · 12 min read
How to Sell on Trendyol: A Profitable Seller's Roadmap (2026)
A 2026 roadmap for anyone who wants to sell on Trendyol: opening a store, the truth about commission and deductions, category selection, pricing, Buybox, returns and profit tracking.
Read moreJuly 18, 2026 · 9 min read
What Is E-commerce Profit-Tracking Software? How to Monitor Marketplace Profitability (2026)
An integration tool moves orders through but never shows your real net profit. Learn step by step what profit-tracking software is, what it is made of, and how to choose one.
Read moreJuly 18, 2026 · 9 min read
How to Calculate Real Profit on Trendyol? Not Commission, NET Profit (2026)
Calculating commission is not calculating profit. Subtract commission, shipping, service fee, withholding tax, returns, ads and the VAT difference from a sale, then work out the net profit that remains, step by step.
Read moreJuly 18, 2026 · 8 min read
Trendyol Buybox Guide: What Does Winning Take, and What Does Losing Cost? (2026)
Trendyol buybox criteria, the Competition Authority commitments, and the real cost of losing the buybox: we calculate the monthly loss line by line for a product selling 10 units a day.
Read moreJuly 18, 2026 · 10 min read
Trendyol Commission Rates 2026: Up-to-Date Table, Category by Category
Trendyol 2026 category commission rates: up-to-date table, what you actually keep on a 100 TL sale, and every deduction beyond commission. A complete calculation guide for sellers.
Read moreJuly 14, 2026 · 9 min read
Trendyol Deduction Types Glossary: What Gets Taken From Your Payout? (2026)
Every line item deducted from your Trendyol payout in one glossary: commission, shipping invoice, platform service fee, returns, coupons, penalties and withholding tax. Which are normal, which can you dispute?
Read moreJuly 14, 2026 · 9 min read
How Is a Trendyol Payout Calculated? Every Deduction, One by One (2026)
A line-by-line breakdown of a Trendyol payout: commission (invoiced VAT-inclusive), shipping, platform service fee, 1% withholding tax. What you actually receive on a 1,000 TL sale, and when the money lands.
Read moreJuly 14, 2026 · 8 min read
Disputing Unfair Trendyol Deductions: A Step-by-Step Guide (2026)
Was an unfair deduction taken from your Trendyol payout? A table of deduction types, the reconciliation method, the step-by-step dispute process from the panel, and a ready-to-use dispute template.
Read more