How to Raise Your Trendyol Store Score (2026 Guide)

On Trendyol, your store score is a metric that most sellers assume is just a badge shown on the product detail page, when in reality it directly determines your revenue. A 0.3-point drop in your score is enough to lose the Buybox to a competitor even if you never change your price. In this guide we explain how the store score is calculated in 2026, which four components pull the score down, and the concrete steps to push it into the green band (9.0 and above). Let us say it up front: the score is not a matter of luck, it is the sum of a handful of measurable operational metrics — which means it is manageable.

How is the store score calculated?

The store score (seller score) is a grade between 7 and 10 that summarizes your customer satisfaction and operational performance. The calculation has three key characteristics:

• Weighted by time window. Your last 1 month of performance carries the most weight; 3-month and 12-month data are also factored in. So a mis-shipped order from yesterday is the single most influential piece of data on this week's grade — your good performance in the past does not fully cover it.
• Updated once a week. The score is recalculated on Tuesday evening and updated on Wednesday, both in the seller panel and on the product detail page. To see the result of an improvement, you have to wait at least one weekly cycle.
• The first calculation is delayed. A new store does not get a score right away; the grade does not form until a certain number of delivered orders and a few weeks of history accumulate. (Sources give different thresholds — one compilation cites "5 deliveries + 15 days," another "20 orders + 1 month"; both point to roughly the same spot, and no single official figure is published.)

The color of the score tells the customer and the algorithm your status at a glance:

The four components that determine your score

Trendyol does not publicly publish the exact weights of the metrics, but the sub-breakdowns in your panel and seller compilations are clear about the four main levers that pull the score: on-time shipping, return management, customer satisfaction, and response speed. In order.

1) On-time handover to the carrier

This is the item that drops your score the fastest. You are expected to hand the order over to the carrier within the deadline you committed to (1–2 business days for most products). Late handover, cancellation, and "unable to supply" (selling something you do not have in stock and then canceling) directly eat into your score. The issue here is not speed but consistency: being fast sometimes but forgetting one order is worse than shipping every order on time, steadily.

2) Return rate and how you handle the return process

What affects your score is not just the return rate itself, but how you manage the return process. Taking quick action on a return request, keeping defective/wrong/missing-product returns low, and resolving things without leaving the customer aggrieved pull the grade up; neglected return requests and disputed returns pull it down. A high return rate is often a "product problem": a wrong size chart, an exaggerated image, an incomplete description. Closing the root cause of the return improves your score both directly and indirectly by reducing negative reviews. We walked through exactly how the return flow works on the seller side, step by step, in our Trendyol return process article.

3) Customer satisfaction (reviews and ratings)

After every order, the customer rates both the product and the seller. These ratings are the most visible component of the grade. The critical point: a few low-scored ratings pull the average down faster than you would expect — because the calculation weights the last 1 month. You cannot delete a negative review, but replying quickly and with a solution-focused tone softens its effect in the eyes of the next customers and prevents a repeat.

4) Response speed to customer questions

The algorithm looks at the share of customer questions you answer within 1 hour and 12 hours. So a "I'll answer tomorrow" approach eats into your score. Most questions are a few repeating patterns (when will the cargo arrive, how does the sizing run, is it compatible); building a culture of ready and fast replies to these is the item that earns you score at the lowest cost.

Why is the 9.0 threshold so critical? Its effect on the Buybox

The monetary value of the store score shows up in the Buybox. When multiple sellers sell the same product, a single seller wins the "Add to Cart" button, and according to industry compilations the vast majority of sales (a common estimate is ~75%, not an official figure) come from the seller who wins the Buybox. Price is not the only thing that determines the Buybox; store score, cargo/delivery performance, operational status, and campaigns are weighed together.

In practice, 9.0 is a critical threshold: when your score falls below this band, you can lose the Buybox even if you are cheaper than your competitor. The reverse is also true, and more valuable: if your score is 9.8 and your competitor's is 8.5, the algorithm may put you ahead even if you keep your price on par with, or a few lira above, your competitor's. This is the concrete return on your score — a high score lets you win the Buybox without cutting price, meaning you sell while protecting your margin. We covered the score's place in this mechanism and the other metrics that determine the Buybox in detail in our Trendyol Buybox guide.

See the score not as a "badge" but as a price lever. A 9.8 score is the right to sell a few lira more expensively than your competitor. Those few lira mean margin protected across hundreds of orders without cutting price. Keeping your score low and chasing the Buybox by cutting price is buying the same outcome at a higher cost.

Concrete steps to raise your score

The score does not rise with a single button, but with a few operational habits. In order of impact:

1. Set your deadline realistically, then keep it. Committing to hand the order to the carrier in 2 days and shipping in 1 is better than committing to 1 day and sometimes shipping in 2. What eats your score is not your average speed, but the rate at which you break the promise you made.
2. Do not list what you do not have in stock. A cancellation caused by inability to supply is one of the score's harshest penalties. Tie your stock sync to your real stock; do not list on the assumption that "it will come somehow."
3. Close the root cause of returns. Read the return reasons for your 3 most-returned products. If it is a sizing/compatibility issue, fix the description and images; change any image that creates a wrong expectation. A wave of returns from a single problematic product pulls your entire store score down.
4. Bring your question response time down to hours. Turn on panel notifications and create ready-made reply templates for frequent questions. The goal: close most questions within 1 hour.
5. Reply to a negative review with a solution. It cannot be deleted, but it can be answered. A short reply that takes responsibility and offers a solution both softens that customer and signals to the next buyer that "this seller cares."
6. Packaging and correct-product discipline. Shipping a wrong/missing/defective product generates both a return and a low rating; the two together hit your score twice. A simple check step before dispatch is the cheapest score insurance there is.

Which one should you tackle first? Look at the metric breakdown in your panel: start with the item that is the lowest and easiest to fix. For most sellers this is response speed or deadline discipline — both of which require not money, but habit.

Frequently asked questions

How many days until my score recovers?

Because the score is updated weekly, seeing the effect of an improvement takes at least one Tuesday–Wednesday cycle. But since the calculation weights the last 1 month, a single good week does not immediately pull a low score up; it takes several steady weeks. Bad news is reflected quickly, good news slowly — which is why damage control is cheaper than recovery.

How much does one negative review lower the score?

There is no clear "X points"; the effect depends on the store's volume. In a new store with few orders, a single low rating hits the average hard; in a high-volume store, the same review is felt less. That is why customer satisfaction on the first 20–30 orders is critical for a new store: every review in the early period is weighed more heavily than later ones.

How do I keep sales alive while my score is low?

In the short term the only lever is price: you can temporarily compensate for the Buybox disadvantage your score creates with a more aggressive price. But this eats into your margin; the permanent fix is to raise the score. Before cutting price, prioritize fixing the metric that caused the drop (usually deadline or response speed) — once that is fixed, your pricing flexibility comes back.

Monitor your score regularly, don't treat it as a one-time fix

The most misleading thing about the store score is that it signals late: you only notice a metric that broke a week ago on Wednesday, when the score drops, and by then you have already lost a few Buyboxes. The heart of the matter is to monitor the score before it becomes an event, at the metric level. To test the score's effect on the Buybox and your pricing decisions with your own numbers, use the Trendyol Buybox simulator: enter your price, your competitor's price, and the score gap, and see how many lira of pricing flexibility your score grants you to win the Buybox.

Verimle, once you connect your store, continuously monitors your score and its sub-metrics (on-time shipping, returns, response speed), catches the early signals before the score drops, and warns you when a change puts the Buybox at risk. You manage your score without waiting for Tuesday evening — you intervene before the penalty arrives.

Note: The criteria, weights, and thresholds that make up the store score are updated by Trendyol from time to time; the explanations in this guide are meant as guidance and do not replace the current official criteria. For the most up-to-date version of the criteria, refer to the Trendyol Seller Information Center, and to see your store's full store score and performance metrics, refer to the Trendyol Seller Panel. To try out the score's effect on the Buybox and your pricing decisions with your own numbers, you can use the Trendyol Buybox simulator. This guide was reviewed on July 18, 2026.