Hepsiburada Commission Rates 2026: Category by Category and the Real VAT-Inclusive Deduction

When looking up Hepsiburada commission rates, most sellers ask the wrong question: “What percent in which category?” Two things actually decide your cost. First, what the rate is applied to; second, the fact that 20% VAT is added on top of the commission. If you are used to Trendyol, a critical difference awaits you here — and if you place it in your calculation incorrectly, you will see your per-item profit as higher than it really is. In this article we cover the 2026 approximate commission ranges by category, how the real VAT-inclusive deduction is derived, and roughly what stays in your pocket on a 100 TL sale, from a seller’s point of view.

How does Hepsiburada commission work?

First truth: Hepsiburada does not publish all its category commissions in a single public, fixed table. The rate that applies to your store varies by sub-category, product group, contract, and periodic campaign terms. You see the exact rate on the commission/contract screen inside Hepsiburada Satıcı Merkezi (Seller Center). The ranges in this article point you in the right direction; what your panel shows is what binds you.

The second and more critical truth — the point sellers coming from Trendyol get wrong most often: on Hepsiburada the commission rate is applied to the VAT-excluded base, and 20% VAT is then added on top of the resulting commission. So the real commission cost you pay is not “rate × base” but 1.20 times that. This is fundamentally different from Trendyol’s model: on Trendyol commission is calculated on the VAT-inclusive sale price and the result is already VAT-inclusive, with no separate VAT added. Comparing the two platforms by the same percentage is therefore misleading.

The same 15% commission is not the same cost on both platforms. On Hepsiburada, 15% on a 200 TL (VAT-excluded) base is 30 TL; once 20% VAT is added, the real deduction becomes 36 TL. On Trendyol you calculate the same percentage from the VAT-inclusive price and add no VAT on top. When comparing, look not at a single percentage but at the total VAT-inclusive deduction.

How is VAT-inclusive commission calculated? (step by step)

Let us use a concrete example. Suppose you sell the product for 240 TL (VAT included, 20%). The steps in the commission calculation:

1. Separate the base: the VAT-excluded equivalent of the 240 TL VAT-inclusive price is 240 ÷ 1.20 = 200 TL. The commission rate is applied to this base.
2. Calculate the commission: if the category rate is 15%, commission = 200 × 15% = 30 TL.
3. Add the commission VAT: 30 × 20% = 6 TL. The real commission deduction = 30 + 6 = 36 TL.

That 6 TL is the item most sellers forget to include. The good news: this VAT is inside an expense invoice and you can claim it as a deduction on your return; that is, it reduces the VAT you pay at month end, so it is not entirely “lost money.” But it leaves your cash flow today, and you need to see the total deduction when you set your price. If you get stuck on the base–VAT split, you can break the amount out in seconds with the VAT calculator.

2026 category commission ranges (reference)

The table below shows approximate commission ranges by category group. It gives you an order of magnitude, not exact rates — it is normal for a category to show a different figure in your panel, and the panel wins. The general band roughly moves between 8–22%; it is at the low end for electronics and technology, and at the high end for fashion and accessories.

* The ranges are derived approximately from industry compilations; the exact rate varies by category, sub-category, and your contract and must be verified in Hepsiburada Satıcı Merkezi. The percentages above are VAT-excluded rates; for the real cost you pay, 20% VAT is added on top of each.

How many TL stay in your pocket on a 100 TL sale?

What matters to a seller is not the rate but the money left over. Below we show roughly what remains after three core deductions on a 100 TL (VAT-excluded) sale. The assumptions are transparent: commission is applied to the VAT-excluded base and 20% VAT is added on top; the 1% withholding tax is taken from the VAT-excluded amount. Shipping, per-order service/transaction fees, product cost, returns, and advertising are not in this table — which is why we call it a “rough net.”

* Left = 100 − (commission × 1.20) − 1 TL withholding. Note: the “commission + VAT” column shows that the percentage you see in the panel effectively becomes 1.20 times as much. A 15% commission is really a deduction of about 18% of the base. Once you add shipping and the service fee to this table, what is left on a cheap product melts away fast — so you should do the real calculation in the next step, with shipping included.

How it differs from Trendyol’s model (in one sentence)

Two formulas doing the same job give two different results:

• Trendyol: commission = VAT-inclusive sale price × rate. The result is already VAT-inclusive, with no separate VAT added. For the details, see our article on whether Trendyol commission includes VAT.
• Hepsiburada: commission = VAT-excluded base × rate. 20% VAT is added on top of the result; the real cost = commission × 1.20.

The practical conclusion: putting the two platforms’ single commission percentages side by side and declaring “Hepsiburada is cheaper/more expensive” is wrong. The correct unit of comparison is the total effective deduction per sale: commission (with VAT) + shipping + service fees + 1% withholding. Where one platform’s commission is two points lower, its shipping tariff can more than take that difference back. Our Trendyol vs. Hepsiburada article covers the other axes of this decision (traffic, operations, payout terms).

Do not forget the 1% e-commerce withholding tax

On sales made through a marketplace, the intermediary platform withholds 1% of the VAT-excluded sale amount as income tax withholding and pays it to the tax office (Law No. 7524, in force since 2025). This is not an “extra tax”; it is a prepayment offset against your income or corporate tax at year end. But it leaves your cash flow today, so you have to include it in your payout calculation. To see it with your own numbers, you can use the e-commerce withholding tax calculator.

Payment and payout: when is the money in hand?

You cannot see what the commission actually costs you in your pocket without knowing when the payment is deposited. On Hepsiburada, the sale amount is transferred to your account, after deductions, on a term tied to your contract; the exact day varies by your store contract and product group and is tracked in the panel. We do not give a made-up number of days because this value differs from seller to seller. We explained the logic of the term and its effect on cash flow in detail in our Hepsiburada payment and payout term article.

Placing commission correctly in your profit calculation

Knowing the rate is not enough; you have to place it in the calculation correctly. Four rules:

1. Apply to the base, then add VAT: on Hepsiburada, apply the rate to the VAT-excluded amount, then add 20% VAT to the resulting commission. If you apply the percentage directly to the VAT-inclusive price you overstate the commission; if you forget to add VAT you understate it.
2. Drop the Trendyol reflex: the “no VAT on top” rule you learned on Trendyol does not hold here. When you switch platforms, switch the formula too.
3. Do not forget the per-order fixed items: shipping and service/transaction fees are deducted as TL, not as a rate. On a cheap product these items can be larger than the commission.
4. Spread returns and advertising across each sale: the return rate takes an invisible share of every sale’s profit.

Instead of applying these rules by hand on every product, enter your price and category into the Hepsiburada commission calculator: the commission comes out correctly VAT-inclusive, and you see your rough net together with withholding tax. If you want the full profit with product cost, shipping, and returns, the Hepsiburada profit calculator subtracts all deductions on a single screen.

Three frequently asked questions

Is VAT really added to Hepsiburada commission?

Yes. Commission is applied to the VAT-excluded base, 20% VAT is added to the result, and the commission invoice is issued with this VAT-inclusive amount. You can claim the VAT on the invoice as a deduction on your return, but the total deducted from your payout is the VAT-inclusive figure.

If there is a return, does the commission come back?

When the return is completed, the commission is reflected as a refund in the relevant statement/deduction record. But the outbound-return shipping and packaging cost do not come back in most scenarios — a return zeroes out the commission but not the cost. Do not forget to place this difference in your profit calculation.

Where do I see my own exact rate?

From the commission/contract screen in Hepsiburada Satıcı Merkezi and from your actual deduction records. If the two do not match, there is either a periodic commission support or a difference worth querying. The ranges in this article only point you in a direction.

Knowing the rate is not enough — you have to track it

Commission rates are updated from time to time, category rules change during campaigns, and you only see the actual deduction in the deduction records. Verimle, once you connect your marketplace account, reads the real deductions of every order (commission, VAT, shipping, service fee, withholding tax), automatically derives the net profit per product, and alerts you when a deduction is larger than expected; it prepares an objection draft for items that look unfair. Instead of memorizing the table, let the system track the deductions for you.

Source and update note

The commission rates and table in this article are not a binding list offered as a single tariff for everyone; they are standard directional ranges and can vary by sub-category, campaign terms, and a store’s own contract — they do not replace the rate in your contract. You see the exact commission applied to you on the commission/contract screen inside Hepsiburada Satıcı Merkezi — that is what binds you. When price, category, or cost changes, recalculate your net profit with the Hepsiburada commission calculator. This guide was reviewed on 18 July 2026.