Hepsiburada Profit Calculator (2026)
Enter price, cost and your commission rate. See net profit and margin after Hepsiburada commission (base + 20% VAT), shipping, 1% withholding tax and VAT payable — every deduction on one screen.
Last updated: July 2026Calculation method and sources
Verify in your Hepsiburada Merchant Center.
Net profit on Hepsiburada
TRY 54.17
Net margin 10.8%
- Sale price
- TRY 500.00
- Commission (VAT model)
- -TRY 90.00
- Shipping / fulfilment
- -TRY 60.00
- 1% withholding tax
- -TRY 4.17
- VAT payable (on margin)
- -TRY 41.67
- Product cost
- -TRY 250.00
VAT payable is simplified (VAT on the sale-minus-cost margin); expense VAT credits are not included. Verify the exact figures on your panel and accounting summary.
You're in profit on this product 👍 But can you protect it?
Margins erode when commissions/shipping change or a rival cuts price. Verimle watches 24/7, prevents below-floor sales, and flags unfair deductions.
What actually remains from a Hepsiburada sale
The commission rate is only the first cut. From the sale price, Hepsiburada takes commission with 20% VAT added on top, you pay shipping, the state withholds a 1% e-commerce withholding tax, and you remit VAT on your margin. Only after all of these do you see the real net profit — which is what the calculator above isolates.
Why the VAT-on-top model matters
On Hepsiburada a 15% commission is not 15% of the sale; the 20% VAT on top makes it about 18%. If you priced your product using Trendyol's VAT-inclusive logic, your Hepsiburada margin is thinner than you think. Break down the commission line in detail with the Hepsiburada commission calculator.
Pricing to a target margin
Use the calculator in reverse: fix your cost and rates, then adjust the sale price until the net margin hits your target. To understand the difference between margin and markup, see the profit margin calculator. Before joining a campaign, check that the discounted price still clears break-even.
Comparing with other marketplaces
The same product nets differently on each channel. Put Hepsiburada, Trendyol, Amazon and n11 side by side with the marketplace profit comparison.
Method and sources
The calculator uses the rate you enter, the Hepsiburada VAT-on-top commission model, the 1% withholding tax base (VAT-excluded sale) and a simplified VAT-on-margin figure. Commission rates and the exact VAT position must be verified in the Hepsiburada seller panel and your accounting summary.
Frequently Asked Questions
How is net profit calculated on Hepsiburada?
Hepsiburada commission (base + 20% VAT), shipping, the 1% e-commerce withholding tax, VAT payable and product cost are deducted from the sale price. What remains is this product's net profit; the tool shows each line separately.
How much does the 20% VAT on commission cut my profit?
Hepsiburada applies the rate to the base and adds 20% VAT on top. So a 15% commission is effectively about 18% of the sale as a deduction. Confusing it with Trendyol's VAT-inclusive model seriously distorts per-unit margin decisions.
Why is VAT payable deducted from profit?
The difference between the VAT you collect on the sale and the VAT you paid on purchase is remitted to the state. The tool simplifies this as VAT on the sale-minus-cost margin; if you have expense VAT credits the real figure can be lower — verify it on your accounting summary.
Which commission rate should I enter?
Enter the rate from your own Hepsiburada Merchant Center, shown for your product category. The tool default is a starting reference only; a campaign or category update can change the rate.
How do I find the break-even sale price?
Keep cost and rates fixed and lower the sale price until net profit approaches zero. The price where net profit is zero is your break-even; any discount below it books a loss.
Is Hepsiburada or Trendyol more profitable?
It depends on the product and category. Use the marketplace profit comparison tool to compare the same product across both models; looking at raw rates is misleading because the commission VAT model differs.
Other Free Tools
Hepsiburada Commission Calculator
Enter the sale price and your Merchant Center commission rate; correctly calculate the commission base, the 20% VAT added on top and the VAT-inclusive total deduction.
Marketplace Profit Comparison
Compare net profit after commission, withholding tax and cost side by side across 10 marketplaces for the same product; see how much you keep on each marketplace.
VAT Calculator
Calculate the VAT-excluded amount from a VAT-included price, or the included amount from an excluded price. With 2026 VAT rates for e-commerce and marketplace sales.
Track the real margin on every Hepsiburada order automatically
Verimle separates commission, shipping, fees, withholding tax, VAT and returns for every sale so you always know the margin that actually remains — starting with Trendyol.
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