Amazon FBA vs FBM Comparison (2026)
Put the same product side by side under FBA (Amazon ships) and FBM (you ship). The referral fee is identical; the tool compares net profit after FBA fee + storage versus your own shipping, and tells you which wins.
Last updated: July 2026Calculation method and sources
Same in both models — a rate on the sale price.
Amazon's pick+pack+ship fee per unit (by size/weight).
Monthly storage share per unit (0 if none). Rises for slow movers.
Per-sale shipping + packaging when you ship yourself.
FBA
More profitable₺110,00
net profit / unit · %22
- Referral fee
- ₺90,00
- FBA fee
- ₺45,00
- Storage
- ₺5,00
- Product cost
- ₺250,00
FBM
₺100,00
net profit / unit · %20
- Referral fee
- ₺90,00
- Your shipping
- ₺60,00
- Product cost
- ₺250,00
At these inputs FBA is more profitable by ₺10,00 per unit. FBA usually wins on speed and Buybox; FBM wins when your own shipping is cheaper than FBA fees + storage.
Referral fee is applied on the sale price and is identical in both models; the difference is FBA fee + storage vs. your own shipping. Enter Amazon's current FBA fee for your product's size/weight from Seller Central; the referral shown includes 20% VAT (Amazon invoices VAT), while sale VAT is treated as pass-through.
The only real difference is fulfillment
On the same listing, Amazon's referral (commission) fee is the same whether you run FBA or FBM. What actually changes your margin is how the order is fulfilled: under FBA you pay a per-unit fulfillment fee plus monthly storage; under FBM you pay your own shipping and packaging. This tool isolates exactly that trade-off.
When FBM wins — and when FBA does
FBM tends to win per unit for large, heavy or slow-moving items where FBA fees and storage are high and your own shipping is cheaper. FBA tends to win for small, fast-moving items — and it brings faster delivery, the Prime badge and a Buybox edge that can lift volume enough to beat a slightly higher FBM unit margin. Compare the per-unit numbers here, then weigh the volume effect.
Know your floor either way
Whichever model you choose, don't discount below the point where the sale stops being profitable. Find that price with the minimum sale price calculator, and see the full deduction stack with the Amazon profit calculator and Amazon FBA calculator.
Method and sources
Net = sale price − referral fee − (FBA fee + storage, or your shipping) − product cost. VAT is treated as pass-through. Enter the current FBA fee for your product's size/weight from Seller Central; fees and storage change over time and must be verified there.
Frequently Asked Questions
What are Amazon FBA and FBM?
FBA (Fulfillment by Amazon) is the model where you send products to Amazon's warehouse and Amazon handles picking, packing, shipping and customer service. FBM (Fulfillment by Merchant) is where you store and ship the product yourself. The Amazon referral fee is the same in both; the difference is on the fulfillment side.
Is FBA or FBM more profitable?
It depends on the product. FBA adds an FBA fulfillment fee and monthly storage on top of the referral fee; FBM replaces those with your own shipping cost. If your own shipping is cheaper than the FBA fee + storage, FBM wins per unit; otherwise FBA does. The tool puts both side by side and shows the difference.
What are FBA's non-monetary advantages?
FBA usually means faster delivery, the Prime badge and a Buybox edge, which can raise sales volume. So even if per-unit profit is a little higher under FBM, the extra sales FBA brings can put total profit ahead. The tool compares per-unit profit; weigh the volume effect with your own estimate.
Where do I find the FBA fee?
The FBA fulfillment fee varies by the product's size and weight; get the current rate for your specific product from the fee calculator in Amazon Seller Central. Storage cost is also seasonal (especially high at year-end) and depends on how long stock sits.
Does this tool include VAT?
VAT is treated as pass-through (collected on the sale, remitted on filing); the tool compares per-unit net profit over referral fee, fulfillment and cost. To also see the VAT-on-margin effect, use the Amazon profit calculator.
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Track real Amazon profit — FBA fees and all — automatically
Verimle computes your real Amazon net profit from event-based finance — actual commission and FBA/shipping deductions, not estimates — so you always know what each sale really left.
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